business
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Wallet Led Growth: Web3 growth strategies for brands
"Wallet-Led Growth: Web3 Growth Strategies for Brands" is an indispensable guide for marketers, strategists, and entrepreneurs navigating the evolving digital landscape. This book addresses the burgeoning challenges in digital marketing, such as rising customer acquisition costs (CAC), the transition towards a cookieless internet, stringent privacy regulations, increasing customer churn, and the dependency on powerful social platforms for customer engagement.
The Tiger and the Rabbit: Harnessing the Power of the Metaverse, WEB3, and AI for Business Success
In The Tiger and The Rabbit: Harnessing the Power of the Metaverse, Web3, and AI for Business Success, A Business Fable, former Amazon Web Services VP and COO and Channel Chief at Unstoppable Domains, Sandy Carter, delivers an engaging new narrative about a brand struggling to improve their customer experience. The company’s technical and marketing teams must work together to present solutions involving Web3, the Metaverse and Artificial Intelligence, in doing so, they learn valuable lessons about digital identity, community, and data ownership.
Pocket Guide To Web3 : Boss Babe Edition
Introducing "Pocket Guide to Web3: Boss Babe Edition" your go-to handbook for fearless women ready to conquer the tech world with style and confidence. This sassy and empowering guide takes you on a whirlwind journey through the exciting realm of blockchain and cryptocurrency. From demystifying complex concepts to mastering NFTs, embracing decentralization, and leading with empathy, this book is your ultimate roadmap to thrive in the Web3 revolution. Uncover the secrets of the blockchain, decode crypto jargon like a pro, and discover how NFTs can amplify your creative potential. With sass and substance, "Pocket Guide to Web3" equips you with the tools to confidently navigate the dynamic universe of Web3 while leaving a mark of empowerment. Get ready to unleash your inner boss babe and make waves in the world of cryptocurrencies and blockchain technology!
Web3: The Insights You Need from Harvard Business Review (HBR Insights Series)
Web3 may be the next big disrupter in business. Don't be caught unprepared. Blockchain and crypto aren't just for speculators anymore—they're the backbone of the rising decentralized internet. Web3 has the potential to rewrite the past decade's rules: monopolies may be shattered, the web could be remade, and an entirely new breed of products and services will likely emerge. Where does your business fit in? Web3: The Insights You Need from Harvard Business Review will show you how today's most innovative organizations are choosing Web3, experimenting with their brands, evaluating their risks, and preparing to win in the newer, better internet age.
Web3: The End of Business as Usual; The impact of Web 3.0, Blockchain, Bitcoin, NFTs, Crypto, DeFi, Smart Contracts and the Metaverse on Business Strategy"
Are you wondering what Blockchain, Bitcoin, DAOs and NFTs are going to mean for you and your business? In Web 3: The End of Business as Usual, the first strategy book on this subject from an established business leader, entrepreneur and FTSE100 Non-Executive Director GC Cooke, will teach you how Web 3.0 is going to fundamentally reshape business and society.
Blockchain Wars: The Future of Big Tech Monopolies and the Blockchain Internet
In Blockchain Wars: The Future of Big Tech Monopolies and the Blockchain Internet, Evan McFarland deploys an encyclopedic grasp of the blockchain landscape to help tech entrepreneurs, business owners, government leaders, cryptocurrency investors, and other industry professionals fit together the separate pieces of a widely-dispersed technological puzzle that, once solved, will help us improve our daily lives, as well as the trajectory of modern technologies.
Token Economy: How the Web3 reinvents the Internet (Token Economy: How the Web3 reinvents the internet)
This is the second edition of the book Token Economy originally published in June 2019. The basic structure of this second edition is the same as the first edition, with slightly updated content of existing chapters and four additional chapters: "User-Centric Identities," "Privacy Tokens," "Lending Tokens," and How to Design a Token System and more focus on the Web3. //Part one outlines the fundamental building blocks of the Web3, including the role of cryptography and user-centric digital identities.
NFTs For Dummies
It's not often that a brand-new investment comes along that revolutionizes how we buy and sell digital assets. But that's what non-fungible tokens (NFTs) did. Built on blockchain tech, NFTs are shaking up the world of digital commodity investing. And you can get your slice of the pie before everyone jumps into the arena.
Introduction to Blockchain Technology: The many faces of blockchain technology in the 21st century
It's not often that a brand-new investment comes along that revolutionizes how we buy and sell digital assets. But that's what non-fungible tokens (NFTs) did. Built on blockchain tech, NFTs are shaking up the world of digital commodity investing. And you can get your slice of the pie before everyone jumps into the arena.
The Truth Machine: The Blockchain and the Future of Everything
In The Truth Machine, Michael J. Casey and Paul Vigna demystify the blockchain and explain why it can restore personal control over our data, assets, and identities; grant billions of excluded people access to the global economy; and shift the balance of power to revive society’s faith in itself. They reveal the disruption it promises for industries including finance, tech, legal, and shipping.
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Blockchain: Blueprint for a New Economy
Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after mainframes, PCs, the Internet, and mobile/social networking.
Let Them Eat Crypto: The Blockchain Scam That's Ruining the World
The subject of immense hope, hype and confusion, crypto has amassed countless headlines in recent years. With cryptocurrencies, NFTs and metaverse markets crashing, the underlying blockchain technology is still promised to solve global development challenges, and revolutionise every industry. But is the technology really a silver bullet?
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