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Virtual Natives: How a New Generation is Revolutionizing the Future of Work, Play, and Culture

We’re living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives, made up of Gen Alpha and Z. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.

In this book, we explore:

- How Virtual Natives are deploying the new technologies driving the virtualized world

- How relationships and work habits are being virtualized

- Identify ten main Virtual Native-led behaviors that are upending work and culture

- How Virtual Natives are evolving their expertise into a full-blown economy This is nothing short of a cultural revolution. Virtual Natives are the driving force behind a seismic change that is redefining the world through technology and virtual worlds: this book tells you how they are navigating everything from AI to Augmented and virtual reality, gaming, blockchain and Web3 in easy, accessible language.

Virtual Natives: How a New Generation is Revolutionizing the Future of Work, Play, and Culture
Catherine D. Henry

The Authors

Catherine D. Henry

Catherine D. Henry is one of the top global experts on the Metaverse and Web3 and is a strategic advisor to Boards and executive management teams, shaping how the world’s most successful companies will enter, market, and monetize this new media landscape. A futurist, keynote speaker and author of a forthcoming book "Virtual Natives" about AI, Gen Alpha, and Web3, she also holds an MBA and MA in International Economics. Catherine brings over 20 years of experience as an institutional investment advisor on frontier technologies in investment banking and is a renowned thought leader on global tech megatrends. She is on the Advisory Board of South by Southwest (SXSW), the Interactive Advertising Board (IAB), and LA Chapter President of the VRAR association. She was awarded Campaign Magazine's top 40 distinguished leaders in US media and tech industry for 2022-2023 and ADAge's top 20 Web3 Marketing Leaders in 2023. Her next book is about AI and human relationships (2024).

Leslie Shannon

Leslie Shannon

Leslie Shannon is the Head of Trend and Innovation Scouting for Nokia. A Silicon Valley-based futurist, she focuses on identifying connectivity-related tech disruptions and opportunities, including developments in robotics, drones, visual analytics, cloud gaming, generative AI, and especially augmented and virtual reality, the foundations of the Metaverse. Leslie has a BA from the University of Virginia, a Master’s Degree from Yale University, and was a five-time champion on Jeopardy!. She does all her daily fitness work in virtual reality. Leslie is the author of Interconnected Realities, a look at the current and future development of the Metaverse, and, with Catherine D. Henry, Virtual Natives, an examination of how Gen Z and Gen Alpha’s use of digital technologies is revolutionizing how humans relate to both computers and each other.

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