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Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you'll find a wealth of information on issues such as:

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- What is the metaverse and what it means for your brand, organization or company

- How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence.

- How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing.

- Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer.

- Finally, how to protect the metaverse and action steps you can take towards the future.

Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today's mobile internet - the Metaverse. It will bring together and merge our physical and digital lives, and - in the same way that social media upended our lives and our businesses - the Metaverse will shake things up even more. Into the Metaverse is the essential business guide to understanding the ground-breaking technologies that enable this monumental shift and the opportunities it presents from a business and societal perspective.

Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era
Cathy Hackl

The Author

Cathy Hackl

Cathy Hackl is a highly respected global business tech and gaming executive, futurist, and media personality. She’s a leading authority in emerging tech, spatial computing and gaming and co-founded Journey where she advised companies, brands, cities and governments with gaming, AR, AI, spatial computing, metaverse, web3, virtual world strategies and strategic foresight. Brands like Nike, Walmart, Louis Vuitton, and Clinique have trusted her to guide them into new virtual spaces on their emerging tech journeys. She was recently named one of Ad Age’s Leading Women of 2023, Forbes Latam’s 100 Most Powerful Women of 2023 and is on the Vogue Business 100 Innovators list. She’s a member of the prestigious Ad Council Board of Directors, Fast Council’s Impact Council and is the host of an award-winning Adweek podcast. Popularly known in tech circles as the Godmother of the Metaverse, Cathy has been a fixture in the world of immersive technology for almost a decade with many media appearances in CNBC’s Squawk Box, 60 Minutes+, CNN, Good Morning America, GQ, Time, The Economist, Bloomberg, and more. She’s a guest editor for Vogue Singapore. She’s a multi-hyphenate, multilingual, multifaceted professional, and in 2022 became the first human to ring NASDAQ’s opening bell and open the financial markets both in physical and avatar form while doing so on live television. She has taught at IE Business School and SDA Bocconi School of Management, two of the world’s leading business schools and has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos, CES, MWC, Vogue’s Forces of Fashion, and more. Her personal research interests include Gen Alpha, neural interfaces, space marketing and the post-smartphone future. With an intense passion for frontier technology and female empowerment, she’s one of the world’s leading female tech trailblazers that is constantly evolving and helping build a more inclusive future.

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