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Decoding the Metaverse: Expand Your Business Using Web3

In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse.

The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance.

Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.

Decoding the Metaverse: Expand Your Business Using Web3
Chris Duffey

The Author

Chris Duffey

Chris Duffey is one of the world’s leading voices for designing digital experiences with emerging technology. For over 25 years, Duffey has worked with some of the biggest brands on the planet. A leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity, Duffey spearheads Adobe’s Creative Cloud strategic development partnerships. Chris' keynotes have received over 50+ million impressions. His sessions have been reported around the world including Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail and Euro News. In addition, Chris and his work has been featured by more than 200 global media outlets, including the Wall Street Journal, The Economist, Inc., Adweek, Adage, Cheddar, The Guardian, The Mirror, The Drum, Campaign, CMO.com, NYPost, Business Insider... and profiled by Google, McKinsey and Wharton in their digital marketing book. Chris also serves on Rutgers University Data Advisory Board, The Board of Directors for Association of National Advertisers NY (ANA) and The Consumer Technology Association (CTA) Board of Industry Leaders. Chris is author of the award-winning book Superhuman Innovation, the world’s first book co-authored by AI about AI. Named one of the best product innovation books of all time by BOOKAUTHORITY. And has written the book Decoding the Metaverse: Expand Your Business Using Web3. Chris focuses on growth opportunities for brands, organizations and society through the lens of Diversity, Equity, Purpose-driven, Value-based and ethical use of technology and creativity. Chris writes about the Metaverse, Web3, blockchain, NFTs, DAOs, DeFi, cryptocurrency, AR/VR, generative AI, spatial computing and virtual worlds. Chris is an Award-Winning Executive Creative Director, Noted Speaker, Author and leader in AI, Web3, Metaverse, and Experience Design. Chris has been featured by Business Insider, and Yahoo as one of “The industry’s leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing.” Selected by Qualcomm as one of the leading minds in AI and voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders. Chris has been a creative consultant with over 35 advertising agencies at the global Holding Co's: WPP, IPG, Havas, Omnicom, Publicis and MDC. Chris has spoken around the world at the leading thought leadership conferences such as CES, SXSW, Adobe MAX, Social Media Week, Dublin Tech Summit, Irish Parliament, Cyprus Reflect Fest, London Book Fair, MAD Stars South Korea, Association of National Advertisers, Columbia University, Wonderland AI, WebXR, Swiss Cognitive, Social Media Day, The Conference Board, Advertising Week, Seattle Interactive. Chris is an ten-time Cannes Lions speaker: In 2020 Chris delivered a Lions Live session on Generative Experience Design. In 2019, he spoke with IBM on the future of Computational Creativity. In 2018, he co-presented with Microsoft on the role of Human+Machine. For Cannes Lions Health, Chris co-chaired with Google for the keynote on mobile marketing. And shared the main stage with Kim Kardashian at Lions speaking on mobile gaming.

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