Token Titans : The Secret Playbook for Building New Web3 Experiences, NFT Communities, and DeFi Protocols
Web3 is a trillion dollar industry with no competition.
Yet... until now, building in Web3 has been surrounded by a lot of unnecessary ambiguity. Every day hundreds of hyper-talented individuals are entering the crypto-space without really knowing what to expect. That results in a lot of wasted talent, failed projects and innovation that could have happened.
The real opportunity is to build, not invest in this industry. And this book will show you how.
This book is about what works and stays true, independent of the trends, market mood swings, and incoming technological revolutions.
You will learn how to build committed teams, turn strangers into loyal community members, and build projects that stand the test of time.
To make this process as easy as possible to understand, you will find dozens of methodologies with hand-drawn illustrations (thanks, Tugan). This book is a must-read for anybody, no matter if they are already working in Web3, or even if they've never heard of the word "crypto". It's a guidebook for companies that will shape the digital revolution.
The Authors
Tugan Bara
Tugan Bara is one of the most renowned educators and contrarian thinkers in the French marketing space. In the last years, he taught his lessons and ideas to over tens of thousands entrepreneurs. During that process, he created many valuable tech-startups together with members of his audience. Talking about a hidden motive… Some of them are Tugan. ai, Frog. tech, and Bonzai. lol. In 2019, he transitioned into building and distributing stuff in Web3. Since then he was involved in building many valuable community or tech focused projects, a recent one of them being Side. xyz. In his free time, he likes to ponder about philosophy, technology and macro-economics.
