Blockchain Bibliotheca

Web3 in Financial Services: How Blockchain, Digital Assets and Crypto are Disrupting Traditional Finance

In an unprecedented time of disruption, Web3 in Financial Services cuts through the noise to ensure financial service professionals are equipped with the knowledge needed to benefit from Web3. Web3 in Financial Services explains what Web3 means for finance, outlining its key use cases and exploring the unique business opportunities and challenges it presents. It clarifies key developments such as custody, stablecoins, CDBCs and tokenized deposits, payments, asset tokenization, DeFi and digital identity. Investigating how organizations are testing and adopting these emergent technologies, the book is supported by cutting-edge, real-life examples from incumbents and challengers alike, including Fidelity Digital Assets, J.P. Morgan ONYX, Coinbase, Anchorage Digital, Circle, Ripple and Aave. The book reviews what's at stake for major ecosystem players such as banks, investors and regulators and appraises the changes still needed to enable more mainstream adoption of Web3. Web3 in Financial Services answers pressing questions such as: what does Web3 really mean for financial services and what are the use cases with potential for disruption? What are the innovations that companies are actually doing within this space? And how do organizations need to adapt? This is an essential read for finance and fintech professionals, bankers and investors who need to grasp the essentials of Web3, blockchain, digital assets and decentralisation and its ramifications for financial services.

Web3 in Financial Services: How Blockchain, Digital Assets and Crypto are Disrupting Traditional Finance
Rita Martins

The Author

Rita Martins

Rita Martins is a strategic senior leader with a distinguished track record in financial services, fintech and Web3. She serves on the advisory boards of a range of startups at the intersection of finance and DeFi, blockchain, digital assets and crypto. Previously, Rita was the Global Head of FinTech Partnerships at HSBC, where she played a key role in incubating and accelerating disruptive technologies, creating significant advancements in the fintech landscape. Her extensive background also includes strategy and digital transformation roles at Accenture and Ernst & Young, where she led large-scale digital transformation projects, helping clients achieve strategic milestones. Rita holds a master’s degree in business administration with a major in finance. She grew up in Portugal and currently lives in London.

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