The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies.
Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.
The Authors
Steve Kaczynski
Steve Kaczynski (@NFTbark) is a tech entrepreneur, consultant, and commentator who coauthored the first Harvard Business Review article about NFTs. He and that same coauthor wrote The Everything Token, a book about how businesses can authentically use NFTs as a software solution for their business, with one of the world’s premier business publishers - Penguin Publishing. Steve also cohosts Coffee with Captain, a daily morning show about Web3 that covers the news of the day in early-stage technology and regularly features interviews with industry leaders. In addition to the book and his morning show, Steve consults with agencies and brands about Web3 strategy. That includes his role as Community Lead for Starbucks’ NFT-centric next-generation loyalty program, Starbucks Odyssey. In that role, he drives community strategy and serves as the face of the world’s largest coffee company to its Discord community. As a speaker, Steve spoke at Harvard Business School multiple times, talked to some of the world’s largest companies and agencies, addressed a packed crowd on the VeeCon community stage, and gave a solo presentation on the NFT NYC main stage. Before that NFT NYC talk, Steve was voted one of the top five speakers that attendees were most excited to see. Prior to jumping into the world of Web3, Steve spent 15+ years in communications and marketing, including leadership roles at Fortune 500 and multinational companies.
