Social Tokens for Web3: The Future of Branding as the Next Big Crypto Trend
Social tokens – tokens issued as means of exchange within an active community – are the next big crypto trend. Widely-acclaimed macro investor Raoul Pal states they are bigger than DeFi and NFTs put together.
Social tokens, also referred to as fan tokens or community tokens, transform the way groups and communities exchange value. Clubs and celebrities can finally own their audience. They can issue tokens for their fans to offer them unique benefits, access to exclusive events or have them participate in votes and governance decisions.
Social token pioneers include
You’ll also find:
- Sports clubs like AC Milan, Juventus Turin, Los Angeles Lakers, PSG
- Celebrities like musicians, TikTok influencers and sports stars
- And more are following suit every day
Yet, the concept of social tokens (community tokens) can be hard to wrap your head around. There are many misconceptions and wrong ideas about what they are and how they work.
